M A R K E T I N G
INDUSTRIAL STRENGTH
TARGET
Research existing, potential, and competitive marketing opportunities. Position your product or service where it has the highest potential.
MOTIVATE
Market research is about people. Turn your analytics into emotional communication. This will relate and motivate people to action.
RESULTS
Outsmart your competition with smaller budgets and stronger impact. Use Strategy Bites™, a unique technique, to test and analyze your concepts.
C R E A T I V E
IDEAS THAT WORK
REACH ABOVE THE NOISE
You can’t talk to anyone until you get their attention. Relate to your prospects to grab their attention. Use creativity to separates you from the crowd.
SIMPLIFY
All emphasis is no emphasis. Compress your communication into quick and easily understand concepts. Less is more.
COMMUNICATION
Static or inanimate media has to work harder than animated multimedia. Visuals and videos communicate complicated concepts faster with stronger retention.
R E S U L T S
SET & MEET EXPECTATIONS
Three months to stop a 10% sales slide
One of our campaigns for a successful national whiskey company increased sales by 20% in 3 months. It started when the President of the brand, Bill Samuels, asked me to help him change a 10% slide in sales. It was September and the holidays were our chance to save the year. The campaign used the same communication budget from the previous year. It captures the warm feeling our customers would get when sipping a great Bourbon. Maker’s Mark is known for the hand-dipped red wax seal on the top of each bottle. We had a glass Christmas tree ornament made with glass ice cubes and hand dipped it in their trademark red wax. The image was the focus of all our communication tools. Bill Samuels credited the campaign for changing the way Marker’s Mark Whisky was perceived.
For immediate release!
Mad rocks are attacking windshields all over New Orleans. These attacks were the results of a fictitious campaign, we created. The concept had fun with a serious problem. After the campaign people came into our customer’s windshield repair locations with the Mad Rock that attacked their windshield. While the campaign created the sales we wanted, there were unexpected consequences. Three brothers owned the Star Glass company. They had one thing in common; they loved to hunt and fish. The success of the campaign caught the attention of a national auto glass installation company. They offered to buy the company at a price the brothers could not resist. Shortly after the campaign ended, the brothers sold the company, and the three brothers went to Alaska for an indefinite hunting and fishing trip.
The Wrath of Grapes opened winery doors
Coatings are not exciting. How do you create community and life in a flat gray coatings world? Wineries have a problem with the product that pays their bills, grapes. The acid destroys everything it touches. Owners think of coatings as gray paint. Their belief that salespeople don’t understand their problem compounds this. We created a coating system “Dedicated to the Wrath of Grapes.” We called it VinoShield™. It made it easy for sales to contact wineries with a blanket solution. The campaign opened the doors to some of the most prestigious wineries on the West Coast. We soon discovered wineries had national demand. Our brochure became an aid for the sale person. It supported our campaign while it worked as a presentation tool.